Wednesday, April 11, 2007

I heart a boy named joshua


I am so hungry for a real job these days. School has been fun but I am ready to face the real world again, problems and all. I just finished reading the best book ever, And then we came to the end, by Joshua Ferris, aka my new boyfriend. It is about a Chicago advertising agency that is experiencing a downturn at the end of the '90s Internet boom and is so funny. The book was named one of the best books of the year, by New York Times, and was a national book finalist in 2007. A definite must read, especially anyone who loves the advertising world. Joshua also sold his book to HBO. In turn, HBO will make a new show based on the characters from the book. I think it will be even funnier than the office.

Intrigued? Here is an excerpt. This is exactly why I love the advertising world so much.

"A good deal of our self-esteem were predicated on the belief that we were good marketers, that we understood what made the world tick- that in fact, we told the world how to tick. We got it, we got it better than others, we got it so well we could teach it to them. Using a wide variety of media, we could demonstrate for our fellow Americans their anxieties, desires, insufficiencies, and frustrations- and how to assuage them all. We informed you in six seconds that you needed something you didnt know you lacked. We made you want anything that anyone willing to pay us wanted you to want. We were hired guns of the human soul. We pulled the strings on the people across the land and by God they got to thier feet and they danced for us.