Since taking Paul's Branding class, I've been paying closer attention to car advertisements. My group is working on Audi and running into every problem you can think of. Today, as I was watching Tiger win another PGA title (honestly, cant someone else win for a change?), I saw this commercial. So simple and yet so amazingly good! I really wish our group came up with this. And if you listen to the song one of the lines goes-how much does it cost? I'll buy it- Genius. Now I suddenly have an urge to rush out and buy a Jeep. And they say subliminal messages don’t work. I beg to differ.